All Nippon
Airways
As All Nippon Airways global social AOR, we reimagined what an airline feed could be—drawing from Japan’s traditional and contemporary culture to inspire travel. Instead of destination checklists, the content speaks to cultural curiosity, appealing to an audience of Japan enthusiasts rather than conventional tourists.
Inspired by Japan’s tradition of creativity and craftsmanship, we brought ANA’s brand ethos to life through Freakebana. Partnering with flower artist Takaya Sato, we created ikebana-inspired sculptures reimagining the thoughtful details of the first-class experience.
To attract new, culture-curious audiences, we created a content series called Adventures of Ana, an anime-inspired social series for the brand. Each post was grounded in research around the moments that resonate most when traveling through Japan, and built for Instagram with the right hooks, sound, and motion to drive engagement.